Originally published at: Complete Facebook Marketing & Advertising Training | WSQ Courses – WSQ courses | SkillsFuture Courses
This is a full 2 days comprehensive training on Facebook Marketing and Advertising.
Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand’s page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.
- Understanding Facebook ad types
- Setting up an advertising account with Facebook
- Identifying and targeting your primary audience
- Choosing a budget
- Writing Facebook ads
- Boosting page posts
- Creating and scheduling reports
- Improving ad performance
- Understanding Facebook’s ad policies
- Using the Power Editor
- Managing ads and campaigns in bulk
- Bulk uploading ad images
- Managing pages
- Creating custom audiences
- Duplicating ads
- Using conversion pixels
- Setting up roles and permissions in Facebook Business Manager
- Retargeting ads
- Conducting A/B tests on Facebook ads
All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.
Funding and Grant Applications
Click the links below to apply. Note that you need to register the course first.
For individuals, please submit your SkillsFuture Credit
SSG TG and AP Application
For companies, please fill up the SSG Training Grant Application Form after you have registered for this course
Please do not pay up front. We will advise you on the eligibility and nett fee after registration
Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP
For WSQ funding, please checkout the details at WSQ – Social Media Marketing on Facebook
Courses are provided by tertiarycourses.com.sg