Xero is a big successful corporation who in the 1980s and found itself increasingly vulnerable to competition. Top management were fret about the competition and anxious about their impending future market share. You were being assigned by your general manager for Xerox to explore ways to beat competition and you came across benchmarking.
You conducted benchmarking against its competitors, and you found that Xerox had many missed opportunities some of which included; it was taking double the time to get a product to market, five times the number of engineers, four times the number of design changes, and three times the design costs.
You are required to present to your top management and brief them on the following questions they have for your research:
Q1. Explain what is benchmarking to your management to so that they can be bought in for this new program.
Q2. Explain how to conduct benchmarking to evaluate gaps and barriers in workplace communications.
Q3. Explain what are the criteria to evaluate the effectiveness of channel communications.